Last Updated: August 28, 2026

1. Introduction

Brian Hawaiian ("Brian Hawaiian," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at https://brianhawaiian.com (the "Site"), including during our current pre-launch phase, when you sign up to receive email or SMS communications about our upcoming product launch.

We are currently in a pre-launch phase and are not yet selling products through the Site. At this stage, we collect limited information — primarily your name, email address, and phone number — so that we can notify you about our launch and send you marketing communications, if you opt in.

2. Information We Collect

We collect the following categories of personal information:

• Contact information: name, email address, phone number

• Communication preferences: whether you opted in to email, SMS, or both, and your consent timestamp

• Device and usage information: IP address, browser type, device type, pages viewed, and referring URLs, collected automatically through cookies and similar technologies

• Information you voluntarily provide: any information submitted through forms, surveys, or communications with us

We do not currently collect payment or financial account information, as the Site does not yet process orders.

3. How We Use Your Information

We use the personal information we collect to:

• Notify you about our product launch and related updates

• Send you marketing and promotional communications by email and/or SMS, where you have opted in

• Operate, maintain, and improve the Site

• Understand how visitors interact with the Site using analytics tools

• Comply with legal obligations and enforce our terms

4. How We Share Your Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising purposes.

We share personal information only with service providers who help us operate our business, under contracts that limit their use of your information to the services they provide us. These service providers currently include, or will include upon launch:

• Email and SMS marketing platforms (e.g., Klaviyo) — to send you the communications you've opted into

• E-commerce and website hosting platforms (e.g., Shopify) — to operate the Site and, once live, process orders

• Analytics providers — to help us understand Site usage

• Payment processors — once we launch e-commerce functionality

We may also disclose information if required by law, to protect our legal rights, or in connection with a merger, acquisition, or sale of business assets, in which case this Privacy Policy would continue to apply to your information as transferred.

5. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), gives you certain rights regarding your personal information:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, and the purposes for collecting it.

• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.

• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.

• Right to Opt Out of Sale or Sharing: We do not sell personal information or share it for cross-context behavioral advertising. If this changes in the future, we will update this policy and provide a "Do Not Sell or Share My Personal Information" mechanism.

• Right to Limit Use of Sensitive Personal Information: We do not use or disclose sensitive personal information for purposes beyond those necessary to provide our services.

• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at contact@brianhawaiian.com. We will verify your request using the information available to us (such as matching the email or phone number you provided) before responding. You may also designate an authorized agent to submit a request on your behalf.

6. Cookies and Tracking Technologies

The Site may use cookies, pixels, and similar technologies to understand visitor behavior and improve our marketing. You can control cookies through your browser settings; disabling cookies may affect Site functionality.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including maintaining our marketing list until you unsubscribe or request deletion, or as required by law.

8. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including as we transition from pre-launch to full e-commerce operations. We will post the updated policy on this page with a revised "Last Updated" date. Material changes will be communicated to subscribers by email where appropriate.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Email: contact@brianhawaiian.com

Mailing Address:

Brian Hawaiian Co. Inc.
1 Sansome St, Suite 1400 PMB10020
San Francisco, CA 94104
United States